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Tuesday, April 12, 2005

Sears Prefers Ty Over Martha

According to the Chicago Tribune, Sears has no immediate plans to incorporate Martha Stewart's retail line into its stores. Sears just debuted a retail line from Ty Penngington, from Trading Spaces and Extreme Makeover: Home Edition.

Not sure what the big deal is here. The two stores merged, K-Mart and Sears are not becoming ONE brand. As a result, they need to tailor offerings that are distinct from each other.

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