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Tuesday, August 03, 2004

MSLO Moves Forward

MSLO announced the launch of its "Everyday Food" television program today. It builds on the success of its print counterpart and will air on PBS stations nationwide beginning January 2005.

Most notable in the release is how "the half-hour program will feature an ensemble cast of cooks offering quick, easy, practical solutions for preparing delicious everyday meals using supermarket ingredients."

Ensemble cast, huh? Slowly but surely, MSLO maintains their media presence but backs away from Martha.

It's a good thing.

I am going to be doing the same as of this post. There have already been a ton of stories around the case/crisis I could have commented on. But I am moving on. Now that we're in the aftermath of the Martha Stewart Crisis, I will not be updating this blog on a regular basis. Barring something truly interesting, this could in fact be the last post. But the blog will stay standing as a historical reference. Hopefully it is a useful one.

Back in 2002, I started this blog unknowingly with one post on the CBS Morning Show snafu. And here we are. Thanks for visiting this blog. To keep up on public relations in general, I hope you'll stop by Strategic Public Relations.

Martha will be back. We're already seeing a variety of possibilities for her. Was she a victim? Yes. Did she drop the ball? Yes. Has she paid for doing so? Yes. It will be interesting to see what the new Martha brings.