A public relations perspective of the Martha Stewart crisis.
Wednesday, December 31, 2003
Hope your holidays have been more Norman Rockwell than Norman Bates. Martha is taking the holidays off and so is this blog. Check out Strategic Public Relations in the meantime. Be sure to check back here before the trial starts on January 12. Happy New Year!
Martha Stewart is on Larry King tonight and clearly is trying to pull on holiday heartstrings so people will characterize her as a normal person. But she goes a step too far in my opinion. This from CNN:
Though she grew up in a modest household in New Jersey, the daughter of a schoolteacher and a pharmaceutical salesman, Stewart said her subsequent wealth has not changed her much."My priorities have kind of remained the same. And other than having a few more luxuries than I might have had, my life is the same.
You rang the bell on the NYSE when you took your company public. If anything, you are doing yourself a disservice by saying nothing has changed since you grew up in the middle class, hard working world. Fine, your hard work ethic has not changed, but your life? One look at your sprawling country estate says different.
Welcome to Martha Stewart public relations. This blog tracks and discusses public relations as it applies to Martha Stewart's personal legal issues that have spawned a professional crisis. This is a sister blog to Strategic Public Relations. I started focusing on Stewart's legal woes back in July of 2002. To be honest, it was a quick, one-off post. Then the scandal, and my MSPR content, started taking on a life of their own.So this blog is designed to leverage publishing technology and give you more of what my traffic logs tell me you want—one view of all Martha Stewart PR activities, issues and their implications. Let me know if you have any questions. Thanks.