Tuesday, November 30, 2004
Orange Suits You
Forbes reports that Martha Stewart Living is seeing the same loyalty as her retail products selling at K-Mart.
Any expected besmirching-by-association has failed to put off admirers of Stewart's better-living vision. Previously, Kmart had noted the loyalty of customers to her line of household niceties. Now, acolytes of the home-decor high priestess are showing their colors on paper, too. Mediaedge:cia director George Janson said that "Subscriber renewals are really bouncing back." Some 70% of Martha Stewart Living subscribers said they planned to renew their subscriptions, Janson said. And those who planned not to largely blamed it on their own financial status, rather than Stewart's legal blemishing. The renewal rate is 19% better than the magazine industry average, a circulation consultancy group said. Doilies are a force to be reckoned with.
Could prison actually wind up helping Martha in the long-term? Only time will tell, but it certainly has not signaled the demise of our favorite domestic diva.
