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Wednesday, May 05, 2004

No Go on New Trial

Martha Stewart's request for a new trial was denied today. Her legal team may have one or two more plays to run between now and June, but more than likely Martha will wind up doing some time.

One result of Martha Stewart's prison sentence could be further distancing from her by Martha Stewart Living Omnimedia (MSLO). They've already started to introduce products without her name—the publishing side that is, the retail side is still seeing brisk sales. In fact, The New York Times reports that "since June, when Stewart was indicted on charges of conspiracy and obstruction of justice, Martha Stewart Living Omnimedia has applied for 12 trademarks—none of which include her name."

I'm also predicting that MSLO might start referring themselves as just that...MSLO. I call it pulling a KFC. Unfortunately, this is no longer an accurate statement as KFC tries to distract us from the sizzle and crackle of the deep fryer by evolving from Kentucky Fried Chicken to KFC and now to Kitchen Fresh Chicken? They should have stopped at KFC.