Martha Stewart & Public Relations

Al Ries Weighs In On Martha Stewart

In a recent interview with Strategic Public Relations, author, brand guru and PR proponent, Al Ries weighed in on MSLO's chances without Martha Stewart.

SPR: Martha Stewart's case is calling the wisdom of brand personification into question. Do you think Martha's brand can survive without her? Do you think brand personification is a good idea?

Ries: No, we don't think the Martha Stewart brand can survive without her, but we do think that brand personification is a good idea.

For every failure (Martha Stewart) there are many successes. Ralph Lauren, Calvin Klein, Tommy Hilfiger, Donald Trump, George Foreman and many others.

The full interview is available here.