Al Ries Weighs In On Martha Stewart
In a recent interview with
Strategic Public Relations, author, brand guru and PR proponent, Al Ries weighed in on MSLO's chances without Martha Stewart.
SPR: Martha Stewart's case is calling the wisdom of brand personification into question. Do you think Martha's brand can survive without her? Do you think brand personification is a good idea?
Ries: No, we don't think the Martha Stewart brand can survive without her, but we do think that brand personification is a good idea.
For every failure (Martha Stewart) there are many successes. Ralph Lauren, Calvin Klein, Tommy Hilfiger, Donald Trump, George Foreman and many others.
The full interview is available
here.
