MSLO Relies on Research to Chart Course
The New York Times reports MSLO is engaging some of its readers via email to poll them on possible changes to
Martha Stewart Living. Much like her syndicated columns, the magazine title might be shortened to
Living. Regardless of what the research tells MSLO and how they react, it is great to see them taking a sound step forward.Elsewhere in corporate scandal land, the
Tyco mistrial is turning up the heat on media access to trials and juries. Judge Cedarbaum's approach with the Martha trial—boxing out the media and giving them little access to shield the jury—is credited with the smooth proceedings. And while the substance of each case is dramatically different, I agree that this approach helped the Stewart trial dramatically.
