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Tuesday, March 16, 2004

Martha Hangs On At MSLO

Martha Stewart stepped down from her executive post, but is staying on at MSLO. This allows her to bring her creative force to the company while possibly addressing corporate ethic issues. It is a slippery slope, but a clear sign Martha is sticking to her story and MSLO is preparing for the months ahead.

The big question now is, "How much prison time will Martha be sentenced to serve?" Predictions vary widely.

PR Fuel offers some good insight into the Martha Stewart scandal. Once the guilty verdicts came in, seemingly *everyone* was quick to point out what Martha did wrong from a public relations perspective. It's a pretty easy position to take. Ben shares some thoughts we have discussed before noting she was consistent if nothing else. This consistency is already paying off. She's kept her job at MSLO...albeit with a demotion.