Wednesday, February 04, 2004
Martha Stewart Op/Eds
Public relations professionals often rely on customer testimonals and third party endorsements to fuel media relations efforts. Martha's Web site has a library of these endorsements. The site links to 17 different op/eds written on her behalf. Individually, each piece helps her cause, but seeing all of them in one spot is impressive. Too bad the jurors won't see the site until after the trial.
