Martha PR Review
If you told me 1.5 years ago I would be writing about Martha Stewart, I would have gotten hostile. But here we are. I thought it might be helpful to review the posts that drove the creation of this blog.
“Martha, Martha, Martha!” July 28, 2002—From focusing on her salad to hiring a crisis communications firm, this first post looks at Martha’s early strategy.
Silence as a Strategy October 10, 2002—Nothing to say as her legal team firms up her case and the media make their own assumptions.
The Big Red K October 11, 2002—K-Mart ads with Martha in them make one wonder which brand needs more help.
One long year December 14, 2002—An update one year after the stock sale that launched a scandal.
Is Martha’s other shoe dropping? June 03, 2003—The feds prepare to indict Martha.
Martha Talks. Finally. June 05, 2003—Legal and PR teams in lockstep, they roll out the new strategy with a bang.
Personal scandal exacerbates business issues October 10, 2003—The danger of one person being the brand becomes clear when Martha’s magazine sees hard times.
It’s not a good thing November 10, 2003—
Martha Stewart’s interview with Barbara Walters helps Martha distance herself from her company, position herself as a normal person and influence potential jurors.It’s been a long 1.5 years for Martha. It will be interesting to see how the observations above hold up and evolve as the trial heats up.
