Martha is the Brand
As Stewart is the nucleus of the MSLO brand, the media are now trying to determine what will happen post-trial.
CNBC offers a great quote: "While press coverage is up and earnings are down, some still insist that Stewart's company, Martha Stewart Living Omnimedia is here to stay. Still, at last check, business was way off at Stewart's company. "
Newsday shares some other points of view around the company's uncertain future. Obviously, the company is having performance issues that are exacerbated by Stewart's trial. MSLO is being hurt by the trial. Will the trial and its outcome finish Stewart and/or MSLO? I really doubt it.Will both Stewart and MSLO think twice before hanging brand on one individual? I really hope so.
