Focus Groups Test Guilty Verdict
The Stewart camp has kept its legal team and public relations team in lockstep—a key to navigating any crisis successfully. In a recent
New York Times article, we see how closely they have been working together.In addition to Martha’s
Web site and strategically timed
interviews, Stewart has also been conducting opinion polls and focus groups. While this research will help the defense prepare for the trial, it will be interesting to see if the prosecution tries to use this very preparation against Stewart. If someone tests public reaction to a guilty verdict, is that person implying they might be guilty?
