Can the Martha Stewart Brand Survive?
CNBC has a great, albeit unscientific, poll asking visitors if they think the Martha Stewart brand can survive the trial. Most voters think it can. I agree. Martha has had some big missteps on the public relations front and she might be found guilty, but the MSLO board surely has a brand strategy that takes a guilty verdict into account.Media are barred from tomorrow's jury selection. This is only bad news in that it means stories will be rehashed. One rehashed story we are seeing is the
news that Henry Blodget has been tapped by
Slate to cover the trial.Henry Blodget has relevant experience with financial analysis and personal scandals. His questionable
past is attracting attention. Unfortunately it also calls his ethics into question. We do not need any more unethical reporters running around.But with a horde of media thwarted from covering the trial, Blodgett is the most interesting piece of related news.So, in lemming-like fashion, I'll be posting a review of my Martha Stewart content. In lieu of new stories to dissect, this will allow everyone to catch up on Martha's PR missteps thus far.
