The Calm Before the Storm
Martha Stewart Living Omnimedia is preparing for several
scenarios based on the outcome of Stewart's trial. In the meantime, Martha is more focused on the Web than home crafts.Salon reports she has been closely involved with her personal
Web site. as the trial approaches. This is smart as we have already seen the value of her
Web page as spokesperson approach. Stick with what works. In fact, her
site will probably become a media resource during the trial. Martha notes they are planning a "trial update" section that will include transcripts starting next week:mdash;as they become available.We've come a long way from just courtroom sketches folks. In fact, I predict the support Martha has gotten through her site will be submitted as evidence.The media has had it the worst this week...looking for any angle to report on this story. We're seeing profiles people involved with the trial, reports on MSLO and just about anything else trial-related. The AP is even working on a story that will share consumer feelings about the
Martha Stewart brand. Are consumers buying more or less right now? How do they feel about the quality of her products? Will the verdict impact your purchase of Martha Stewart products? THAT is the multi-million dollar question.
